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The Novus® Twig at Sentiens.us
21
APR
2017

Unintended consequences of tobacco tax

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Preventing and reducing cigarette, tobacco and nicotine use are reasonable goals given the dangers and societal costs involved.  One method commonly advocated is increasing taxes on tobacco.  In a Healthline article highlighting a tobacco tax increase in California, a couple of high profile quotes may be well meaning but would seem to be more than a little optimistic: “The bottom line is that significant tax increases are the single most effective way to reduce tobacco use.” Regarding this first quote, the U.S. Surgeon General’s report on reducing tobacco use states “A hierarchy of effectiveness is difficult to construct.”  “we can very well wipe out tobacco as a public health problem in five years in California.” Considering the...
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21
APR
2017

New Study addresses smoking effects on women

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The risks and effects of smoking are not a new phenomenon to anyone due to the sustained messaging from public health organizations, and still it is undeniable that the reports on smoking effects on women and others continue to be researched and presented.   And for good reason due to the continued high levels of smoking and related deaths.   For women, there are unique reasons to consider reducing or quitting smoking. An article on Fox News Health highlighted women smokers as part of a recent study by a UK health ministry.   The study reported that 1 in 10 people will die due to smoking or smoking related illnesses.  It also If you’re a woman who smokes, you cannot deny the science. Both men and women have increased risks for cancer,...
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18
APR
2017

Survey says Novus Twig with BotanicBoost satisfies

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A consumer research survey by Sentiens, the company that developed BotanicBoost®, showed that Novus Twig satisfies with 72% of smokers that tried it indicating satisfaction.  These results support the scientific theories underlying the development of BotanicBoost® by Sentiens, and further supports the past research done by others such as J.E. Rose, showing reductions in craving through similar approaches. Novus Twig® is the first product developed by Sentiens using the company’s foundational science on sensory systems and chemosensation.  Novus Twig® looks and feels more like a cigarette than any other alternative products such as e-cigarettes.  Novus Twig® is a rod shaped device made from specialized paper fibers that is infused with...
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13
APR
2017

New thinking on smoking cessation

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  A news article from Australia in Pharmacy News entitled “New thinking on smoking cessation” highlights a study that found there was a higher success of quitting when smokers tried or switched between cessation treatment methods during their quit attempt. If at first you don’t success, try another method to quit…. “The act of switching appeared to be driving better quit success, regardless of the smoking cessation medications that smokers were switching to or from,” the researchers say.  “That smokers can increase their odds of quitting by switching smoking cessation methods is an important message that could be communicated to smokers.” Novus Twig or eTwig, both with BotanicBoost, are not cessation aids, but they have been...
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05
APR
2017

Clinician Helping Cancer Patients Quit Smoking

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This recent Medscape article focused on ideas to help cancer patients quit smoking.  The statistics on successful cessation are commonly understood to be incredibly low, with this article indicating a less than 10% success rate to stop smoking.  Some of the reasons cited in the article, and Dr. Cinciripini’s insights on improving the success rate, rely on similar ideas Sentiens used to develop BotanicBoost and the Novus Twig and eTwig products.  The goal was to provide some of the stress relieving hand to mouth benefits, and the satisfying throat hit craved by smokers, but provide those in a healthy non-nicotine solution.   Six Insights: Clinicians Help Cancer Patients Quit Smoking Nick Mulcahy / March 30, 2017 / ORLANDO, Flori...
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30
MAR
2017

BotanicBoost developer Sentiens receives patent allowance in Japan

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Sentiens LLC, the developer of BotanicBoost® and the Novus® line of products for smokers, announced in a news release that it received notification of an allowance of patent claims in Japan related to the technology behind BotanicBoost®.   The Japanese patent, No 6087951, is related to the U.S. patent issued to Sentiens.  The claims of that patent form the foundation of BotanicBoost® that is infused into the Novus® Twig and  eTwig by Novus®.  Patents around the technology have now been issued to Sentiens in the U.S., Canada, Australia, Russia, China, Singapore, and now Japan. Here is a link to the news release at the Sentiens website for further information.  
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17
FEB
2014

Easiest Way To Remove eTwig From Packaging

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Step 1 – Remove the Top Plastic Cap: Step 2 – Remove the Bottom Plastic Cap: Step 3 – with BOTH caps removed.  PUSH from bottom to remove the eTwig: Step 4 – Remove Silicon Cap, Remove ‘red leaf’ sticker’ to increase air flow, push button and puff as normal.       (Novus eTwig Disposable,nicotine free,eCigarette alternative,Remove Packaging instructions.)
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15
FEB
2014

Why we started Sentiens & created Novus Twigs

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As we look back at the last 2 years and the ups and downs of being a start-up company,  We’re reminded to think about Why we started down this path in the first place.  It was not to become another tobacco company, or another pharmaceutical giant. We started because we believed that there was another way to address smokers needs, and that way would not be followed by those already in the market – the tobacco companies and the pharmaceutical companies.  It won’t be followed even now when e-cigarettes proved that smokers were telling the truth when they said they wanted a healthier product but also something satisfying.  And while e-cigs are proving that product appeal must exist to get harm reduction, we believe that it is...
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15
FEB
2014

US Patent Office awards claims for BotanicBoost.

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Sentiens, LLC announced that the U.S. Patent and Trademark Office (“PTO”) issued a Notice of Allowance on October 9th, 2013 in Application No. 13/710,801, “Device and Method for Simulating Chemosensation of Smoking”.  This application covers the technology behind the effectiveness of BotanicBoost™ and its use in products developed by the Company, such as the Novus®  Twig and eTwig by Novus® .  A Notice of Allowance, issued by the PTO, is a notification that an applicant is entitled to a patent.  The patent is expected to issue within approximately two months. The allowed ’801 application discloses a device that simulates the sensations of smoking in the throat and airways and botanic agents that activate specific sensory...
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