Learn about the science behind
The Novus® Twig at Sentiens.us
03
MAY
2017

Novus Poll on Quit Aid Effectiveness

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A recent online Harris Poll survey of 2,000 Americans asked about their belief in the effectiveness of different health messages and quit aids in the ability for a smoker to quit. The survey was highlighted on the Drug Store News website.  You can take a look at that site to...
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21
APR
2017

Unintended consequences of tobacco tax

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Preventing and reducing cigarette, tobacco and nicotine use are reasonable goals given the dangers and societal costs involved.  One method commonly advocated is increasing taxes on tobacco.  In a Healthline article highlighting a tobacco tax increase in California, a couple of...
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21
APR
2017

New Study addresses smoking effects on women

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The risks and effects of smoking are not a new phenomenon to anyone due to the sustained messaging from public health organizations, and still it is undeniable that the reports on smoking effects on women and others continue to be researched and presented.   And for good reason...
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18
APR
2017

Survey says Novus Twig with BotanicBoost satisfies

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A consumer research survey by Sentiens, the company that developed BotanicBoost®, showed that Novus Twig satisfies with 72% of smokers that tried it indicating satisfaction.  These results support the scientific theories underlying the development of BotanicBoost® by Sentiens,...
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13
APR
2017

New thinking on smoking cessation

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  A news article from Australia in Pharmacy News entitled “New thinking on smoking cessation” highlights a study that found there was a higher success of quitting when smokers tried or switched between cessation treatment methods during their quit attempt. If at first you...
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05
APR
2017

Clinician Helping Cancer Patients Quit Smoking

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This recent Medscape article focused on ideas to help cancer patients quit smoking.  The statistics on successful cessation are commonly understood to be incredibly low, with this article indicating a less than 10% success rate to stop smoking.  Some of the reasons cited in the...
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15
FEB
2014

Why we started Sentiens & created Novus Twigs

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As we look back at the last 2 years and the ups and downs of being a start-up company,  We’re reminded to think about Why we started down this path in the first place.  It was not to become another tobacco company, or another pharmaceutical giant. We started because we...
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15
FEB
2014

US Patent Office awards claims for BotanicBoost.

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Sentiens, LLC announced that the U.S. Patent and Trademark Office (“PTO”) issued a Notice of Allowance on October 9th, 2013 in Application No. 13/710,801, “Device and Method for Simulating Chemosensation of Smoking”.  This application covers the technology behind the...
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11
FEB
2014

Nicotine is Not the Key!

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Recent research and articles are growing the support for our entirely new approach for smokers. First is the growing distinction being made between smoking addiction and nicotine addiction.  I posted an entry to our Sentiens website about this issue recently that is worth reading...
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11
DEC
2013

Anti e-Cigarette rhetoric … if it walks like a duck…

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New York Times editorialist Joe Nocera penned a very compelling piece about the issues around the e-cigarette, and the potential it has for harm reduction.  As Clive Bates has repeatedly noted,  harm reduction is the combination of reduced risk and the number of people who use...
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