Learn about the science behind
The Novus® Twig at Sentiens.us
15
FEB
2014

Why we started Sentiens & created Novus Twigs

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As we look back at the last 2 years and the ups and downs of being a start-up company,  We’re reminded to think about Why we started down this path in the first place.  It was not to become another tobacco company, or another pharmaceutical giant. We started because we...
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15
FEB
2014

US Patent Office awards claims for BotanicBoost.

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Sentiens, LLC announced that the U.S. Patent and Trademark Office (“PTO”) issued a Notice of Allowance on October 9th, 2013 in Application No. 13/710,801, “Device and Method for Simulating Chemosensation of Smoking”.  This application covers the technology behind the...
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11
FEB
2014

Nicotine is Not the Key!

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Recent research and articles are growing the support for our entirely new approach for smokers. First is the growing distinction being made between smoking addiction and nicotine addiction.  I posted an entry to our Sentiens website about this issue recently that is worth reading...
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11
DEC
2013

Anti e-Cigarette rhetoric … if it walks like a duck…

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New York Times editorialist Joe Nocera penned a very compelling piece about the issues around the e-cigarette, and the potential it has for harm reduction.  As Clive Bates has repeatedly noted,  harm reduction is the combination of reduced risk and the number of people who use...
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28
OCT
2013

Is Nicotine the only key to smoking addiction?

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In a prior blog posting, I expressed our view that nicotine is in fact not the key to cessation.  If it were, then the NRTs available today would have had a much better success rate than they’ve shown to have.  As far back as 2003, research was showing that nicotine replacement...
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10
OCT
2013

e-Cig usage & forecasts continue to climb…why?

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The estimates of current e-cig usage and forecasts of growth in sales continue to be revised upwards, with the latest from Wells Fargo suggesting U.S. sales for 2013 will be $1.8 billion, $10 billion by 2017, and surpass cigarette consumption in less than 10 years. Here is an...
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07
OCT
2013

Will Taxes And Regulation Rein In The Booming E-Cigarette Market?

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October 2, 2013 / Forbes / — Lorillard’s announcement it will pay as much as $100 million for a top British e-cigarette manufacturer demonstrates the rapid evolution of what started out as a niche business. On top of Lorillard’s $135 million purchase of blu eCigs in April...
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01
OCT
2013

Big Tobacco & e-cigarettes… Not invented here

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Update: The following article also highlights the origins of e-cigarettes and the clear lack of interest initially from tobacco companies. Many articles that are negative toward e-cigs falsely try to tie e-cigs toward another plot by tobacco companies to manipulate the public,...
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27
SEP
2013

Smoking is expensive to everyone….$278 billion annually and counting!!!

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Gallup just released this new informational poll that estimates the costs to the U.S. economy for workers that smoke, but here are a couple of highlights (or lowlights) Workers who smoke have on average 2.5 more days of absenteeism due to poor health. Healthcare costs are $2,056...
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16
SEP
2013

e-cigarettes proving to be as effective as nicotine patch, more appealing

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In light of the previous headlines talking about the gateway effect concern of e-cigs, here’s another study that further supports the potential benefits of e-cigarettes, even as public policy experts consider the risks and benefits of this new product. The study showed that...
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