As we look back at the last 2 years and the ups and downs of being a start-up company, We’re reminded to think about Why we started down this path in the first place. It was not to become another tobacco company, or another pharmaceutical giant.
We started because we believed that there was another way to address smokers needs, and that way would not be followed by those already in the market – the tobacco companies and the pharmaceutical companies. It won’t be followed even now when e-cigarettes proved that smokers were telling the truth when they said they wanted a healthier product but also something satisfying. And while e-cigs are proving that product appeal must exist to get harm reduction, we believe that it is possible to go beyond e-cigarettes.
To make a product that is satisfying and healthy, not just a product that is satisfying and less harmful. We created Sentiens because we believe there is a better way to helping smokers reduce and quit cigarettes and nicotine, and that solution can be healthy and beneficial to them at the same time. We believe there does not need to be a trade-off between cessation and satisfaction. We believe the answer exists and lies within the human body and the natural world.
We still have lots of work to do and we will continue to improve on BotanicBoost, Novus Twigs and eTwigs by Novus as long as we’re here. And we hope you’ll continue to provide us feedback so we can make a difference for you and others.
Dennis Tan & John Siverling
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