Novus® contains no tobacco, no nicotine or other drugs, is not lit, and uses ingredients that are generally recognized as safe by the FDA for food use – End of story!
We believe there is no safe way to use tobacco or nicotine, and the scientific research and health communities widely support our viewpoint. Even the tobacco industry agrees, which is why tobacco companies are aggressively developing products promoted as “harm reducing”. We also empathize with smokers in our current environment, and want to be an advocate for them, and for their often times very difficult path towards cessation. If you are a smoker, we urge you to quit. If you need help quitting, there are a variety of smoking cessation products and programs available to you. We encourage you to consider which of these programs may be right for you.
Please note that Novus® has not been evaluated by the FDA and is not intended as a smoking cessation product. It is an alternative to cigarette smoking for smokers who want to enjoy the satisfaction of smoking in a harm-reduced manner and in environments or social settings in which they cannot smoke.