Product Use and Performance Related Questions
Easiest Way To Remove eTwig From Packaging.
How & Why Does Novus® Work To Satisfy Your Crave?
It’s not magic…it’s science. The patented Novus® system of products was developed with a scientifically designed BotanicBoost™ formula of natural flavors, spices and botanical tinctures. For the Novus® twig, the formula was designed to be volatile at room temperature so even though no combustion or heating takes place, inhalation delivers minute quantities into the mouth and throat. BotanicBoost™ effectively triggers the sensory system to create sensations mimicking the satisfaction of cigarettes, without any nicotine or tobacco toxins, carcinogens, carbon monoxide or other harmful combustion products. Novus® twigs come in two different types – the original Novus® twigs and the new eTwig. For many of our customers, having the choice of using both Novus® products in different situations may be ideal.
We invented BotanicBoost because we believed that there was another way to address smokers needs, and that way would not be followed by those already in the market – the tobacco companies and the pharmaceutical companies. It won’t be followed even now when e-cigarettes proved that smokers were telling the truth when they said they wanted a healthier product but also something satisfying. And while e-cigs are proving that product appeal must exist to get harm reduction, we believe that it is possible to go beyond e-cigarettes.
To make a product that is satisfying and healthy, not just a product that is satisfying and less harmful. We created Sentiens because we believe there is a better way to helping smokers reduce and quit cigarettes and nicotine, and that solution can be healthy and beneficial to them at the same time. We believe there does not need to be a trade-off between cessation and satisfaction. We believe the answer exists and lies within the human body and the natural world.
We still have lots of work to do and we will continue to improve on BotanicBoost, Novus Twigs and eTwigs by Novus as long as we’re here.
Where is Novus® made?
The Novus® twig has and continues to be made in the USA, with the final infusion of BotanicBoost™ and packaging done in our own facilities.
The eTwig hardware is manufactured for Novus® based on our custom specifications in an ISO9001:2001 certified factory in China. The manufacturer also has FDA, CE, and UL certifications. Final assembly, BotanicBoost™ infusion, and quality control is done in our own facilities in the United States.
BotanicBoost™ is produced entirely in Novus® facilities, using natural and organically certified ingredients from U.S. sources.
How long does a Novus® last?
The Novus® Twig should last about 24 draws, or equal to about 3 cigarettes. This will vary by user and how long it is left outside of the pouch.
The eTwig will last about 400 puffs, which is equal to about 2 ½ packs.
How do you use?
GENERAL NOVUS® PRODUCT GUIDELINES: We suggest trying and using Novus when you have a desire for a cigarette experience. Simply remove the Novus per printed instructions on packaging and place it to your mouth . Do NOT light it. We have found that a slightly deeper inhalation provides a better experience, but you’ll want to do some trial and error to find the best way to use Novus for you…everyone’s smoking style is different. Normal use is between 6-8 draws or the same number as you’d draw from a cigarette. When done, you can return the Novus to packaging, carrying case, or in location away from minors. It can be re-used again when another cigarette experience is desired.
NOVUS® TWIG SPECIFIC GUIDELINES: Each paper Novus® twig, remove it from its pouch and place it to your mouth. Do NOT light it, but draw from it just as you normally would. We have found that a slightly deeper inhalation provides a better experience because the formula is activated through air flow. You’ll want to do some trial and error to find the best way to use Novus® for you…everyone’s smoking style is different. Normal use is between 6-8 draws or the same number as you’d draw from a cigarette. After 8 draws, the intensity of the throat hit may lessen as your body’s senses adjust, but the Novus® Twig is still good and will last as much as 2 – 3 cigarettes. When done, you can place it back in the pouch or a sealed zip-lock container until the next time you crave a cigarette. Once you’re finished discard. The 100% paper Novus® Twig is biodegradable.
NOVUS® eTWIG SPECIFIC GUIDELINES: Each electronic Novus® eTwig, remove it from the package and remove the red pull strip to enhance airflow as desired. Simply press the BotanicBoost button and inhale as you would normally smoke. Similar to the twig, you may notice the throat hit sensation becoming duller as your body’s senses adjust. The eTwig will last the equivalent of about 2 packs of cigarettes.
How do I know when I am finished?
For each use instance, you will notice a drop off of the warming sensation in your mouth and the Novus no longer satisfy the craving. Please note that the actual ‘flavor’ and ‘smell’ may continue to linger even after the BotanicBoost formula is exhausted in the product.
Each Novus® Twig should last about 24 draws, or equal to about 3 cigarettes. This will vary by user and how long it is left outside of the pouch.
Each eTwig will last about 400 puffs, which is equal to about 2 ½ packs.
What is the shelf life for Novus®?
The Novus® Twig has a shelf life of approximately 9 months. The eTwig has a shelf life of approximately 24 months.
I know I DO NOT LIGHT a Novus®, but will it burn if attempted to light?
The Novus® Twig is not intended to be lit, and there is no value in lighting it. Rather it was designed specifically to avoid that issue when someone is in a place where a cigarette can’t be used or where lighting or heating is not allowed. As the name implies, the Twig is made of paper both inside and out, so by lighting it you will get smoldering paper and burn up the Botanic Boost formula into the air and not into your mouth and throat.
The Novus® eTwig is plastic, electronic, and contain a battery and like currently available eCigarettes is not intended to be lit. Please dispose the eTwig in a responsible manner.
Why does the Novus® twig seem to get cold when used?
This is the natural reaction of the BotanicBoost formula with air. The formula is held in the special paper, but begins to turn into a vapor at room temperature. This allows it to reach your mouth and throat when you inhale. We think it’s kind of cool, don’t you! (pun intended)
Where would I use it?
Our Novus® Twig Product emits no smoke or vapor so it can be used ANYWHERE that smoking is prohibited i.e. workplace, airplanes, hotel rooms, restaurants, hospitals, shopping malls, theaters, New York’s Central Park, etc. (you get the idea – there are lots of places where smoking is prohibited).
Our Novus® eTwig can be used where eCigarettes are permitted. Novus® eTwig Premium Rechargeables (soon to be available) allows the customer to customize the vapor volume and electronic light options. As increasing number of places enacts controls over Nicotine, eCig vapor and eCig lights; regain your FREEDOM with eTwig Premium Rechargeable; or when you simply wish to consider the social reaction when you satisfy your crave.
Will I get a similar sensation with a Novus® as I do when inhaling a cigarette?
The sensation will have similar throat hit and taste. The feeling will be much more enjoyable than nicotine. We believe it is a sensation you will want to repeat.
I want to reduce the number of cigarettes I smoke each day. Can I use Novus® in place of cigarettes?
Yes. For every use of a Novus twig you can eliminate approximately 2 cigarettes.
I want to quit smoking altogether. Can I use Novus®?
If you are a smoker, we urge you to quit. If you need help quitting, there are a variety of smoking cessation products and programs available to you. We encourage you to see which of these programs may be right for you. Please note that Novus is not a smoking cessation product. It is an alternative to cigarette smoking for smokers who want to enjoy the satisfaction of smoking in a harm-reduced manner and in environments and social settings in which they cannot smoke.
Why does Novus® come in more than just a tobacco flavor?
We’ve heard from many smokers who suggest they do not particularly care for the taste of tobacco, but accept it as part of their smoking routine. Others may like the tobacco flavor. Our goal was to provide an appealing product to all smokers while providing them the throat hit that satisfies like a cigarette. In a product that also has the look and feel of a cigarette to satisfy that experience.
I’ve heard tobacco companies use flavors in an effort to market to and attract minors to try cigarettes. Is this the reason Novus® comes in flavors?
Absolutely NOT. Novus is not intended for or marketed to those under the age of 18, despite the fact that the ingredients are no more dangerous to them than the bread and other foods they eat with herbs and spices. The flavors of Novus were specifically chosen because they each engage a sensory experience in similar ways to the nicotine the smoker seeks from a cigarette.
Ingredients and Safety Related Questions
What are the ingredients in Novus®?
The ingredients in Botanic Boost are a proprietary blend of natural and organic flavors, herbs and spices. Our ingredients are sourced from a certified organic U.S. based supplier who has been offering the highest-quality, sustainably-grown herbs, spices and botanicals for over 25 years. All of the ingredients in Novus® are Generally Recognized As Safe (GRAS) by FDA for food use.
eTwig by Novus® uses an eLiquid version of Botanic Boost. This eLiquid combines our Botanic Boost formula optimized for the electronic hardware with [pg or g].
Propylene Glycol – The Food and Drug Administration (FDA) has determined propylene glycol to be “generally recognized as safe” for use in food, and propylene glycol is used in cosmetics and medicines. It is used in food coloring and flavoring, as an additive to keep food, medicines and cosmetics moist.
What is GRAS (Generally Recognized As Safe)?
“GRAS” is an acronym for the phrase “Generally Recognized As Safe”. Under sections 201(s) and 409 of the Federal Food, Drug, and Cosmetic Act (the Act), any substance that is intentionally added to food is a food additive, that is subject to premarket review and approval by FDA, unless the substance is generally recognized, among qualified experts, as having been adequately shown to be safe under the conditions of its intended use, or unless the use of the substance is otherwise excluded from the definition of a food additive.
Is there any nicotine or other FDA recognized drug substance in this product?
If there is no nicotine or other pharmaceuticals, how do they work to satisfy my smoking urges?
To put it simply, the patented formulation based on our BotanicBoost™ technology replaces the craving with a much more desirable sensation. As nicotine is depleted in the body, your brain signals it is time for a cigarette and this is when you would use Novus to temporarily relieve cigarette cravings and emulate the familiar psychological and physiological gratification.
This is a completely new approach to providing satisfaction to smokers. It is fundamentally different from the nicotine products on the market, such as e-cigarettes or nicotine replacement products such as Nicorette gum or nicotine patches. It is also fundamentally different from pharmaceutical products such as Chantix or Zyban, which utilize drugs for cessation therapy plans. Inhalation delivers minute quantities into the mouth and throat, but is not ingested or inhaled into the lungs. BotanicBoost™ effectively triggers the sensory system to create sensations mimicking the satisfaction of cigarettes, without any nicotine or tobacco toxins, carcinogens, carbon monoxide or other harmful combustion products
What are the main advantages of using your Product other than the obvious use where regular smoking is prohibited?
It does not contain the harmful ingredients found in cigarettes, including nicotine, and is a healthier alternative. HEALTH – annual health costs for smoking related illnesses are estimated at over $500 billion dollars globally by the World Health Organization (WHO). The smoker faces the reality of increased odds for cancer, COPD, and other chronic illnesses such as sore throats, coughs, and shortness of breath. Reducing the number of cigarettes smoked dramatically decreases the smokers’ health risks. LIFE – According to CDC (Center for Disease Control), for every cigarette smoked, a loss of 10-20 minutes of life expectancy occurs (this equate to 76 days per year). Cutting 4,380 cigarettes annually from your habit replaces 61 of those 76 days to your life each year!
Will I become addicted to Novus®?
NO. While we hope you will enjoy Novus® so much you use them often, it is not a drug or addictive – any more than your favorite meal or some potato chips. A critical component of addiction is the negative affect or other symptoms associated with withdrawal or deprivation of the addictive agent, not simply a pleasing sensation that one may wish to repeat occasionally. The physiology of Novus’ effects is essentially the same as wasabi in sushi or horseradish or hot sauce. Such spices can provide positive experiences that someone may wish to repeat, but in no way can be said to constitute true addiction with profoundly negative withdrawal symptoms.
Are there any adverse side effects or other dependency issues?
NO. Our ingredients are considered safe under GRAS (Generally Recognized As Safe) for food use. GRAS is an FDA rating.
I have teenagers in the home. Would Novus create any adverse effects if they should happen to puff on one?
While an inhalation of a Novus should not have any adverse effects, it is designed for smokers and not intended for use by minors. The ingredients in Novus can be widely found in many foods, such as bread, cake, ethnic foods (Italian, Asian, Mexican), and others, but the form of the product is intentionally designed to support a smoker’s familiar experience.
I quit smoking 3-months ago, but still get cigarette cravings especially when feeling a bit stressed or after eating, watching TV or with my favorite beverages. Will your Product help satisfy these cravings?
YES. The great thing about reaching for a Novus versus a cigarette is that it provides the same satisfaction as smoking a cigarette, but without the use of nicotine.
I understand there is ethanol in the botanical tincture formula. Is this safe?
Yes. Based on our testing, the amount of formula that is vaporized when inhaled is between 20-30 microliters per inhale, or about 100 – 200 microliters per use. For comparison, this equals about the amount of ethanol that is in a slice of bread, since ethanol is a naturally occurring ingredient in yeast. It is less than the amount in a vanilla flavored dessert since ethanol is the dominant ingredient in vanilla.
Can I use Novus® if I’m pregnant?
There are no ingredients in Novus that are known to adversely affect a pregnancy, but moderation of use is recommended as with all activities while pregnant.
How do I know I’m not allergic to BotanicBoost?
The ingredients in Novus® are all extracted from spices used in foods by literally millions of people on a daily basis for hundreds of years. This selection of widely-used dietary spices as the only sources of Novus® ingredients inherently excludes anything that may commonly provoke allergic or hypersensitivity reactions in people. Furthermore, true allergens in foods are generally proteins. The active sensory agents in Novus® are extracted into a botanical tincture under conditions that will denature any proteins that might be present.