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The Novus® Twig at Sentiens.us
03
MAY
2017

Novus Poll on Quit Aid Effectiveness

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A recent online Harris Poll survey of 2,000 Americans asked about their belief in the effectiveness of different health messages and quit aids in the ability for a smoker to quit. The survey was highlighted on the Drug Store News website.  You can take a look at that site to learn the results of their survey.  We wanted to see what you thought.  We’ll update this page with our results. Create your own user feedback survey
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01
MAY
2017

Finland 2040 Initiative

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Novus is excited to announce a new initiative called Finland 2040 starting in May.  Finland and its Ministry of Social Affairs and Health announced in 2014 a goal of becoming tobacco-free by the year 2040.  This aggressive goal, Jim Collins may call it a BHAG or Big Hairy Audacious Goal, recently got the attention of CNN in an article about the progress and the purpose of this initiative in Finland.  It also got the attention of Novus.  Given our unique and patented technology that has been clinically proven to satisfy smokers without tobacco or nicotine, Novus felt we can and should support this initiative.  So much of the attention of the plan in Finland, and the CNN article, focus on the negative reinforcement aspects of the plan to...
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21
APR
2017

Unintended consequences of tobacco tax

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Preventing and reducing cigarette, tobacco and nicotine use are reasonable goals given the dangers and societal costs involved.  One method commonly advocated is increasing taxes on tobacco.  In a Healthline article highlighting a tobacco tax increase in California, a couple of high profile quotes may be well meaning but would seem to be more than a little optimistic: “The bottom line is that significant tax increases are the single most effective way to reduce tobacco use.” Regarding this first quote, the U.S. Surgeon General’s report on reducing tobacco use states “A hierarchy of effectiveness is difficult to construct.”  “we can very well wipe out tobacco as a public health problem in five years in California.” Considering the...
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21
APR
2017

New Study addresses smoking effects on women

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The risks and effects of smoking are not a new phenomenon to anyone due to the sustained messaging from public health organizations, and still it is undeniable that the reports on smoking effects on women and others continue to be researched and presented.   And for good reason due to the continued high levels of smoking and related deaths.   For women, there are unique reasons to consider reducing or quitting smoking. An article on Fox News Health highlighted women smokers as part of a recent study by a UK health ministry.   The study reported that 1 in 10 people will die due to smoking or smoking related illnesses.  It also If you’re a woman who smokes, you cannot deny the science. Both men and women have increased risks for cancer,...
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18
APR
2017

Survey says Novus Twig with BotanicBoost satisfies

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A consumer research survey by Sentiens, the company that developed BotanicBoost®, showed that Novus Twig satisfies with 72% of smokers that tried it indicating satisfaction.  These results support the scientific theories underlying the development of BotanicBoost® by Sentiens, and further supports the past research done by others such as J.E. Rose, showing reductions in craving through similar approaches. Novus Twig® is the first product developed by Sentiens using the company’s foundational science on sensory systems and chemosensation.  Novus Twig® looks and feels more like a cigarette than any other alternative products such as e-cigarettes.  Novus Twig® is a rod shaped device made from specialized paper fibers that is infused with...
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13
APR
2017

New thinking on smoking cessation

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  A news article from Australia in Pharmacy News entitled “New thinking on smoking cessation” highlights a study that found there was a higher success of quitting when smokers tried or switched between cessation treatment methods during their quit attempt. If at first you don’t success, try another method to quit…. “The act of switching appeared to be driving better quit success, regardless of the smoking cessation medications that smokers were switching to or from,” the researchers say.  “That smokers can increase their odds of quitting by switching smoking cessation methods is an important message that could be communicated to smokers.” Novus Twig or eTwig, both with BotanicBoost, are not cessation aids, but they have been...
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05
APR
2017

Clinician Helping Cancer Patients Quit Smoking

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This recent Medscape article focused on ideas to help cancer patients quit smoking.  The statistics on successful cessation are commonly understood to be incredibly low, with this article indicating a less than 10% success rate to stop smoking.  Some of the reasons cited in the article, and Dr. Cinciripini’s insights on improving the success rate, rely on similar ideas Sentiens used to develop BotanicBoost and the Novus Twig and eTwig products.  The goal was to provide some of the stress relieving hand to mouth benefits, and the satisfying throat hit craved by smokers, but provide those in a healthy non-nicotine solution.   Six Insights: Clinicians Help Cancer Patients Quit Smoking Nick Mulcahy / March 30, 2017 / ORLANDO, Flori...
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30
MAR
2017

BotanicBoost developer Sentiens receives patent allowance in Japan

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Sentiens LLC, the developer of BotanicBoost® and the Novus® line of products for smokers, announced in a news release that it received notification of an allowance of patent claims in Japan related to the technology behind BotanicBoost®.   The Japanese patent, No 6087951, is related to the U.S. patent issued to Sentiens.  The claims of that patent form the foundation of BotanicBoost® that is infused into the Novus® Twig and  eTwig by Novus®.  Patents around the technology have now been issued to Sentiens in the U.S., Canada, Australia, Russia, China, Singapore, and now Japan. Here is a link to the news release at the Sentiens website for further information.  
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17
FEB
2014

Easiest Way To Remove eTwig From Packaging

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Step 1 – Remove the Top Plastic Cap: Step 2 – Remove the Bottom Plastic Cap: Step 3 – with BOTH caps removed.  PUSH from bottom to remove the eTwig: Step 4 – Remove Silicon Cap, Remove ‘red leaf’ sticker’ to increase air flow, push button and puff as normal.       (Novus eTwig Disposable,nicotine free,eCigarette alternative,Remove Packaging instructions.)
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